Our Story

E Marie was founded by Eula Smith with a simple philosophy: comfort should be a part of every journey. From early mornings to long flights, from quiet moments at home to busy days in the city, Eula always reached for something soft and effortless. She wanted an accessory that could move seamlessly through life while feeling as chic as it is comfortable.

That vision came to life with the Travel Blanket. Luxuriously soft and generously sized, yet compact enough to carry anywhere, it quickly became more than a travel essential—it became a lifestyle staple. Loved for its versatility, the blanket has earned a loyal following among traveling tastemakers and fashion and lifestyle voices alike.

As the brand grew, so did its vision. What began with a single blanket has evolved into a full lifestyle collection, constantly inspired by and designed for the community. E Marie listens closely to the people who live with its products, thoughtfully adding new pieces to enhance everyday life and bring ease, warmth, and style to your closet and beyond.

At its heart, E Marie is more than comfort. It’s warmth with intention, style with ease, and the kind of everyday luxury you’ll want by your side wherever life takes you.